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Paul Levine wins Bicycling Magazine's "Excellence in Applied Science" Award
Denver, Colorado(January 29, 2008) - Paul Levine of Signature Cycles, is the winner of the inaugural Bicycling magazine's "Excellence in Applied Science" award.
Bicycling Magazine is the world's leading cycling periodical, reaching millions of active, affluent professionals for whom cycling is the centerpiece of this vibrant, healthy lifestyle. Bicycling's loyal audience is familiar with its annual and influential "Editors Choice" award bestowed upon standard-setting bicycles and gear. In recognition of the growing field of cycling science, Bicycling has now created the "Excellence in Applied Science" award, the inaugural version of which was presented at the 2nd Annual Cycling Science Symposium. The award recognizes bicycle industry retailers and innovators who provide exceptional service and education in the area of integrating the human machine with the quintessential human-invented machine: the bicycle.
"By creating this award Bicycling is confirming the respect paid within the industry in making every cyclist the best they can be," commented Ray Browing, PhD., Director of SICI. "We're thrilled to have Bicycling's vote of confidence and involvement as collectively we seek to create the ultimate experience for each individual cyclist."
"Bicycling respects that passionate cyclists go to obsessive lengths in the chase for optimum performance and how important a properly-fitted bike is to the experience," said Bicycling marketing director Zack Grice. "High-end riders today are more demanding of their bikes than ever before -- they train hard, eat right and balance busy schedules to get the most out of the sport, and they expect their bikes to help translate this dedication into power, speed and control. We're proud to honor shops that show this same obsessive dedication to helping their customers ride faster and farther by fitting them to bikes that perform as extensions of their bodies, and we hope that these awards will inspire all cycling retailers to deliver the best customer service possible to help the sport grow."
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