What is the ultimate luxury? When you’re young, you might think of material wealth, money, fine clothes or dining. But as you get older, you realise that the real luxury is time. It’s the one resource you can’t buy, the one you can’t get back once it’s spent. For us, of all the bike manufacturers, Passoni is the one that represents this luxury. For their bikes, time spent on the manufacture of the bike is of no concern; all that matters is creating the most perfect titanium bikes they possibly can. “We don’t even have a company process where we measure how many hours it took to produce which frame”, Passoni owner Matteo Cassina stated when speaking to The Educated Cool.
For this BOTW, we’re focusing on some of our favourite Passoni builds over the years. For each of three past Bikes of the Week, a different key quality of Passoni is brought to the forefront.